Full day professional SEO training in Ballarat Central, April 29th, 2020.


SKU: fd-training-seo2020apr Categories: ,


Flax Digital presents…

A full day Search Engine Optimisation (SEO) training workshop, taught by Ballarat’s foremost SEO expert, Alex Bayley (ex Google San Francisco). Crammed with engaging, hands-on activities, live demonstrations, and deep insight into the search industry, this training will give you the skills you need to see your website’s traffic take off!

The benefits of SEO

  • Build brand awareness and exposure
  • Gain more traffic to your website or local shopfront
  • Increase sales and leads via your website
  • Reduce your spend on search and social media advertising

Why train with Flax Digital?

  • We have real industry expertise – our trainer, Alex, formerly worked in Google’s Search Infrastructure team.
  • We get results. Our clients have seen 2x – 10x traffic and conversions when we work with them.
  • Save money vs. similar training in Melbourne (~$700)
  • No “tricks,” “hacks,” or spammy techniques, only ethical SEO as approved by Google guidelines.
  • We teach how to grow your business, not just how to increase your vanity metrics.

What you’ll learn:

  • How to rank on Google’s front page for the most effective keywords
  • How to optimise your site’s content and technical markup
  • How to reach your business’s local market
  • How to use analytics to assess your results and prove ROI

Time and location

9am-4pm, Wednesday 29th April, 2020.

11 Dawson Street North
Ballarat VIC 3350

Who should attend this SEO training?

  • Web and IT professionals
  • Digital marketers
  • Marketing managers
  • Entrepreneurs and small business owners

SEO topics covered

  • Understanding the Google search engine and how it works
  • Developing an audience persona
  • Keyword research and selection
  • SEO strategy
  • On-page optimisation for homepages, landing pages, blogs, and e-commerce products
  • Analytics
  • Conversion funnels and optimisation
  • Backlink building
  • Local SEO

What’s included?

  • Full-day professional SEO training
  • Printed workbook and materials
  • Morning and afternoon tea and lunch

Additional information

Dietary preference

None, Vegetarian, Vegan, Gluten free, Other (please contact us)