- WordPress infrastructure and maintenance
- Search engine optimisation
- Analytics and business intelligence
- Social media and email marketing strategy
- Google AdWords and social advertising
Talent Sonar’s story
Talent Sonar are a B2B SaaS (software as a service) company who help companies hire employees who match their corporate values. They were on the cusp of relaunching their website, and wanted website development as well as SEO and inbound marketing to bring more qualified visitors to their site.
After a comprehensive SEO audit, I recommended focusing on technical and on-page SEO, as well as keyword strategy and content.
Since they were about to undertake a major rebranding, our first step was a site redesign, restructure, and move to new hosting. I delivered:
- A faster, more mobile-friendly site
- SEO-friendly site structure and content
- Integration with social media and email marketing
- Analytics dashboards showing meaningful business metrics
Over the following months, I worked with Talent Sonar on a retainer basis to research appropriate SEO keywords, develop compelling content, promote it through social media and email, and drive signups to their app and newsletter.
Working with Talent Sonar’s engineering team, we developed a system to allow their custom app to access help content from WordPress using its REST API. I also guided them to integrate SEO and analytics into their app signup process.
Another rebranding in May 2017 merged Talent Sonar’s site with that of a company they had acquired. Careful attention to detail meant that no traffic was lost, and the new site gained considerable Google ranking. We also switched the site to HTTPS, providing both improved user experience and SEO benefits.
Around six months after the website’s initial relaunch, search traffic for relevant keywords like “blind resume review” and “job description template” had increased from zero to 70%, and they had eight keywords ranking on the front page of the Google search results. Search traffic had quadrupled, and overall site traffic more than tripled.