About this project
When Compaas needed to grow beyond a static, single-page website, they came to Flax Digital.
Digital strategy consultation
We started with an initial engagement to develop an online marketing strategy for their business. We met with their senior management to understand their product and market, and in a matter of weeks we delivered a set of documents showing a clear way forward. Our work included:
- Review of website and social metrics
- Audience research and persona development
- SEO keyword research and recommendations
- Content strategy and information architecture
- Social media strategy
- Scoping and recommendations for a redeveloped website based on WordPress
WordPress website implementation
In the second phase, we implemented Compaas’s WordPress website, going live in just over a month to co-ordinate with the launch of their app. Working closely with their team and other contractors, we delivered:
- Fresh, fast and responsive website design
- Secure and reliable infrastructure
- Search engine optimised content
- Smooth migration of their blog from another platform
- Integration with social media, email marketing, and CRM systems
- Analytics and reporting
- Training for their staff to maintain their website
Ongoing Search Engine Optimisation
We continue to work with Compaas on search engine optimisation, social media marketing, and website development.
A year after their website launch, our SEO recommendations are delivering 75% of Compaas’s website traffic, through customers searching for relevant terms.