Flax Digital presents...
Professional Search Engine Optimisation (SEO) training, taught by Ballarat's foremost expert, Alex Bayley (ex Google San Francisco).
What you'll learn:
- How to rank on Google's front page for the most effective keywords
- How to optimise your site's content and technical markup
- How to reach your business's local market
- How to use analytics to assess your results and prove ROI
Who should attend this SEO training?
- Web and IT professionals
- Digital marketers
- Marketing managers
- Entrepreneurs and small business owners
Real results!
We'll teach you the techniques that help our clients' websites double, triple, or even 10x in traffic.
Upcoming SEO training

Meet the Trainer
Our SEO expert, Alex Bayley, is a Ballarat resident who previously worked for Google's Search Infrastructure and Knowledge Graph teams in San Francisco. With an unparalleled insight into how search engines work, Alex brings a level of expertise you won't find anywhere else in Ballarat.
Alex will explain SEO in ways that make you understand the "why," not just the "how". Their teaching style is down-to-earth and relatable, and their strong technical know-how is communicated in plain English that anyone can understand.
What People Are Saying
Fantastic training from Alex. They’re insightful, patient, insanely knowledgeable, smart – and the workshop I attended was both incredibly useful and entirely fascinating. I especially appreciated Alex’s ability to turn high-level expertise into plain English for us non-tech types. If you see a workshop on offer and you’re wondering – do it!
Janette Dalgleish, Ballarat small business owner

"Alex's work in SEO was exceptional. The SEO industry is overrun by snake oil sales people making promises they can’t keep. Alex by comparison used their engineering background to systematically review the available analytics data and make insightful updates effectively doubling search traffic for what was already a high volume corporate website."
Ben Stickland, Owner, Alliance Software
