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Website Wednesday: SEO Basics

SEO Training Module 1

If you’ve been looking for some SEO training in the Ballarat area, on May 1st, Flax Digital will be holding its second Website Wednesday event on the topic of “SEO Basics”. Firstly, what is SEO? It stands for Search Engine Optimisation and it’s the process of making your website search engine friendly, so that the…

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Business directories and SEO – what’s legit?

Advertising flyers

Let’s say it up front: business directories are often spammy One of the most important ranking factors in SEO (Search Engine Optimisation) is incoming links from other websites, also known as backlinks. But not all backlinks are created equal. Bad backlink practices can be seen as spam, and many businesses get themselves in trouble by buying…

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Domain Authority: listen up, this is important!

domain authority is a number between 0 and 100

Education is a big part of what Flax Digital does. When we build your next website or help you rank in Google, we want you to understand what we’re doing and be a part of it. Sure, we could just say “trust us” and take your money, but we’d rather not. One of the things we…

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SEO red flags: five signs you might be getting ripped off

I’ve been talking to a lot of small businesses lately about their SEO.  Many of them are paying – typically – hundreds of dollars a month but aren’t clear on what they’re getting for it.  I’ve also taken a look at some of their websites with an SEO eye, and I’m honestly quite horrified at…

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Domain Authority tips from Eat Local Ballarat

A local, Ballarat-based website developer and digital strategy consultant

On June 1st this year, I launched Eat Local Ballarat, a non-commercial advocacy blog covering locally produced food in the Ballarat region. I set out to make a website that would rank among the best in town. Before I launched, I did some research into Ballarat’s top websites as judged by their Domain Authority.  Among…

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