Business directories and SEO – what’s legit?

Advertising flyers

Let’s say it up front: business directories are often spammy One of the most important ranking factors in SEO (Search Engine Optimisation) is incoming links from other websites, also known as backlinks. But not all backlinks are created equal. Bad backlink practices can be seen as spam, and many businesses get themselves in trouble by buying…

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Domain Authority: listen up, this is important!

domain authority is a number between 0 and 100

Education is a big part of what Flax Digital does. When we build your next website or help you rank in Google, we want you to understand what we’re doing and be a part of it. Sure, we could just say “trust us” and take your money, but we’d rather not. One of the things we…

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SEO red flags: five signs you might be getting ripped off

I’ve been talking to a lot of small businesses lately about their SEO.  Many of them are paying – typically – hundreds of dollars a month but aren’t clear on what they’re getting for it.  I’ve also taken a look at some of their websites with an SEO eye, and I’m honestly quite horrified at…

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Domain Authority tips from Eat Local Ballarat

On June 1st this year, I launched Eat Local Ballarat, a non-commercial advocacy blog covering locally produced food in the Ballarat region. I set out to make a website that would rank among the best in town. Before I launched, I did some research into Ballarat’s top websites as judged by their Domain Authority.  Among…

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Don’t let your website migration break your links

Lately I’ve been noticing a lot of local businesses going through website migrations – upgrades, redesigns, or moving to a new platform – then winding up with broken links all over their site. It’s depressing to see.

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