Digital Strategy

Why you need a website, not just a Facebook page

Does your business have a website? With the ubiquity of social media in our lives, it is very tempting for business owners to put all their marketing eggs in the Facebook or Instagram basket. During some recent market research, we found a huge percentage of businesses in certain industries relying completely on their Facebook pages…

Read More

What Are Website Analytics and Why Should You Care?

We talk a lot about analytics here at Flax Digital, and it’s something we care about a lot. But what’s the big deal? Is it something you actually have to worry about, or just nerd stuff? Making good business decisions Every business has questions like: Is our advertising working?’ Which social media should we focus…

Read More

Reflecting on 2017: How Has Your Website Performed This Year?

How is it mid-December already? And yet here we are approaching the end of the year, and in no time we’ll be thinking about new year’s resolutions for 2018. Before we do that, let’s take some time to reflect on 2017 and what we achieved. We’ve worked with lots of businesses in the last year…

Read More

What is Digital Strategy, anyway?

digital strategy

At Flax Digital, we do more than just build websites. Our approach makes your website part of a broader digital strategy that serves your business’s specific goals. Digital strategy is an approach that integrates digital and online services into your business’s wider strategy. Online marketing’s a big part of that, but digital strategy can touch…

Read More

Using keyword research for concept validation

A local, Ballarat-based website developer and digital strategy consultant

Today I want to write about using basic SEO keyword research techniques to validate my early ideas about Eat Local Ballarat and get a sense of whether it was a workable opportunity. First, the background: I’m planning to create a comprehensive, informative, up-to-date site on the subject of local food in the Ballarat region.  To…

Read More