Reflecting on 2017: How Has Your Website Performed This Year?

How is it mid-December already? And yet here we are approaching the end of the year, and in no time we’ll be thinking about new year’s resolutions for 2018. Before we do that, let’s take some time to reflect on 2017 and what we achieved. We’ve worked with lots of businesses in the last year…

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What is Digital Strategy, anyway?

digital strategy

At Flax Digital, we do more than just build websites. Our approach makes your website part of a broader digital strategy that serves your business’s specific goals. Digital strategy is an approach that integrates digital and online services into your business’s wider strategy. Online marketing’s a big part of that, but digital strategy can touch…

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Using keyword research for concept validation

Today I want to write about using basic SEO keyword research techniques to validate my early ideas about Eat Local Ballarat and get a sense of whether it was a workable opportunity. First, the background: I’m planning to create a comprehensive, informative, up-to-date site on the subject of local food in the Ballarat region.  To…

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