Posts

The latest from Flax Digital's blog

it's time to upgrade wordpress

WordPress 5.0: Big changes are coming!

By Alex / November 6, 2018

You might have heard that WordPress 5.0 is just around the corner. WordPress have announced that the release date will be November 19th, just under two weeks away. WordPress 5.0 includes a new editing experience for WordPress, called Gutenberg. Gutenberg introduces a block-based way of editing WordPress pages and posts, so you insert blocks of content such as paragraphs, quotes, images, maps, and so on. Plugins can provide more complex blocks, too.   This is an image block inserted using…

Read More »
Flax Digital sponsors Ballarat's Frolic Festival

Flax Digital is proud to sponsor Ballarat’s Frolic Festival

By Alex / October 30, 2018

Ballarat’s Frolic Festival is an LGBTQ+ event running from November 8th-14th this year. Founded in 2017, it’s a fantastic community event bringing together a diverse selection of Ballarat’s queer community. This year, Flax Digital are proud to be Rainbow Sponsor of Frolic Festival. As part of our sponsorship, we’re providing web hosting, WordPress maintenance, email marketing, and other digital marketing services. We’re delighted to be working with Frolic Festival and we hope you’ll check out their website and attend their…

Read More »
too much information

WordPress Tips: Declutter Your Dashboard

By Alex / August 28, 2018

If you have a WordPress website, you might be overwhelmed each time you login and see everything on your dashboard. Welcome, Quick Post, At a Glance, WordPress events around the world… what is all this, and why are you seeing it? If you’re like most people, you probably just ignore it. I’m going to show you how to make your WordPress dashboard actually useful! It’s the simplest trick, but I guarantee it will improve your quality of life. How to…

Read More »
web design vs web development

Web Design vs Web Development: What’s the Difference?

By Alex / August 22, 2018

A lot of people ask if Flax Digital does web design. The answer’s a little complicated, so here’s our explanation of the difference between website design and website development. What does a web designer do? A web designer has a background in graphic design. They may have studied visual arts, may have a background in design or marketing, or might be self-taught. A web designer specialises in: developing a “look” for your brand creating custom art such as logos making…

Read More »
ballarat wordpress specialist

Flax Digital ❤️ WordPress

By Alex / August 17, 2018

Flax Digital are WordPress specialists. We do almost all our work with this amazing platform, because we think it’s the best there is for our customers – both here in Ballarat, and around the world. WordPress powers more websites than any other platform Not only does WordPress power 26% of the world’s websites, it’s used by some huge businesses, from the BBC to Time Magazine to Beyoncé! WordPress is a solution that will grow with you, no matter how big…

Read More »

Reflecting on 2017: How Has Your Website Performed This Year?

By Alex / December 13, 2017

How is it mid-December already? And yet here we are approaching the end of the year, and in no time we’ll be thinking about new year’s resolutions for 2018. Before we do that, let’s take some time to reflect on 2017 and what we achieved. We’ve worked with lots of businesses in the last year and we’re proud to have helped them launch new websites, improve their digital strategy, or increase their search traffic.  We hope it’s been a great…

Read More »
Advertising flyers

Business directories and SEO – what’s legit?

By Alex / November 28, 2017

Let’s say it up front: business directories are often spammy One of the most important ranking factors in SEO (Search Engine Optimisation) is incoming links from other websites, also known as backlinks. But not all backlinks are created equal. Bad backlink practices can be seen as spam, and many businesses get themselves in trouble by buying into SEO schemes that don’t follow Google’s guidelines for links.  In particular, Google’s Webmaster guidelines forbid: Buying or selling links that pass PageRank (i.e. are not “nofollow”)…

Read More »
digital strategy

What is Digital Strategy, anyway?

By Alex / November 16, 2017

At Flax Digital, we do more than just build websites. Our approach makes your website part of a broader digital strategy that serves your business’s specific goals. Digital strategy is an approach that integrates digital and online services into your business’s wider strategy. Online marketing’s a big part of that, but digital strategy can touch any part of the business from inventory management to team morale. Step back and look at the big picture When someone comes to us and…

Read More »
domain authority is a number between 0 and 100

Domain Authority: listen up, this is important!

By Alex / November 7, 2017

Education is a big part of what Flax Digital does. When we build your next website or help you rank in Google, we want you to understand what we’re doing and be a part of it. Sure, we could just say “trust us” and take your money, but we’d rather not. One of the things we often need to explain is Domain Authority.  That’s one of the terms used for how likely a website is to rank in Google’s search results. …

Read More »