Latest posts
A lesson from nine weeks in Facebook jail: diversify your digital marketing mix
Are you one of those business owners who rely on Facebook for all of your digital marketing? You have a Facebook page, an Instagram account (owned by Facebook) and you engage with your clients only via Facebook. What would happen if one day you found yourself locked out of Facebook, sent to so-called Facebook jail? Indefinitely. Can’t happen to me, you say. Well, it can. It happened to me, for no apparent reason that I’ve been able to fathom then,…
Read More »
Increase your profits with SMART website planning: FREE download!
As a small business owner, website planning may not be top of your priority list for the New Year, but it should be! You’ve probably spent the last week of two making plans, setting up new projects and dreaming about the future. But has your website been part of your planning? All too often, a website is seen as something static, like a brochure, and once it’s put in place it’s largely ignored until it’s outdated. But a website can…
Read More »
Website speed worries? You might need better hosting.
As WordPress experts, we deal with some pretty beefy WordPress websites with lots of custom functionality. We’re also experts in making sure that, no matter how complex the site, your website speed and performance are taken care of. Clients often come to us concerned that their website is running slowly. Often, they are running a complex business with many digital applications, and aren’t aware that their commodity website hosting just isn’t up to it. What is commodity web hosting? Most…
Read More »
Website Wednesdays: WordPress Security
What would you do if your website was hacked? Here at Flax Digital we regularly review client sites for security issues and have helped a number of businesses deal with everything from malware warnings to complete takeovers of their sites. A well configured and maintained website can resist almost anything, and recover easily from the rest. But how can you be sure your site is set up this way? Join our website security workshop In July’s Website Wednesday workshop, we’ll…
Read More »
WordPress security: why regular software updates should be your top priority
Why you should care about website security You have a beautiful website. It generates sales, bringing a steady flow of customers to your business, filling your diary with bookings or filling your visitors’ shopping carts with your goodies. And then one day, you don’t. Instead you have a flashing sign “Hacked by Robot.team!”, or worse, it’s full of porn. Either way it’s a disaster. If you’re lucky, you have a back up and can restore your site with a singe…
Read More »
Website Wednesdays: Facebook – Friend or Foe?
If you’ve been paying attention to the media over the last couple of years, you’ll have heard plenty about Facebook. You’ll have heard that they’ve had massive security breaches, they’re implicated in election fraud, that they unethically experimented on users to make them feel bad, that they practice political censorship, that their ad targeting is discriminatory, that they ban user accounts for spurious reasons with no appeal, that they condone and even cause hate and violence, or that even as…
Read More »
Why you need a website, not just a Facebook page
Does your business have a website? With the ubiquity of social media in our lives, it is very tempting for business owners to put all their marketing eggs in the Facebook or Instagram basket. During some recent market research, we found a huge percentage of businesses in certain industries relying completely on their Facebook pages for their online presence instead of a website that they actually own. The dangers of relying on Facebook When Facebook first introduced business and community…
Read More »
What Are Website Analytics and Why Should You Care?
We talk a lot about analytics here at Flax Digital, and it’s something we care about a lot. But what’s the big deal? Is it something you actually have to worry about, or just nerd stuff? Making good business decisions Every business has questions like: Is our advertising working?’ Which social media should we focus on? Facebook, Instagram, Twitter…? Do we need a website refresh? Is our online store making a profit? What’s our quarter on quarter growth? Why’s business…
Read More »
Website Wednesday: SEO Basics
If you’ve been looking for some SEO training in the Ballarat area, on May 1st, Flax Digital will be holding its second Website Wednesday event on the topic of “SEO Basics”. Firstly, what is SEO? It stands for Search Engine Optimisation and it’s the process of making your website search engine friendly, so that the people who need to find you are able to do so easily and quickly. Our Website Wednesday workshop will help you to navigate the world…
Read More »