Website Wednesdays: Facebook – Friend or Foe?

If you’ve been paying attention to the media over the last couple of years, you’ll have heard plenty about Facebook. You’ll have heard that they’ve had massive security breaches, they’re implicated in election fraud, that they unethically experimented on users to make them feel bad, that they practice political censorship, that their ad targeting is discriminatory, that they ban user accounts for spurious reasons with no appeal, that they condone and even cause hate and violence, or that even as one of the most profitable businesses in the world, they don’t pay taxes. Plus, you can’t have missed the way they creepily follow you around the web. Facebook might even be making you lonely, depressed, addicted, or ruining your sleep.

But you’ll also have heard that your business needs a Facebook page, that a huge proportion of Internet traffic is now Facebook, and that Facebook (and other social media owned by them, such as Instagram) are the best way to reach an audience. And let’s face it, you need Facebook to keep up with family or friends, to find connection and support, to get politically engaged, to know what’s going on around town, or to login to other services.

As a business or organisation trying to promote what you do, how do you balance all this and try to stay sane?

Learn all about the pros and cons of Facebook

This coming Website Wednesday, we’ll be taking a look at the pros and cons of Facebook and finding workable ways to promote your business without paying too much for advertising, spending too much time looking at your timeline, or losing your sanity.

What we’ll cover:

  • A brief history of Facebook, its feed algorithm, and its advertising features
  • How to tell if you’re getting value for money from your Facebook Page or paid ads
  • What features of Facebook Pages are really important?
  • Using Facebook efficiently: manage your business without getting distracted by cat pics
  • Being visible on Facebook while taking back ownership of your own content

Join us over lunch, and get a handle on how to best use Facebook for your business in 2019.

When: June 5th 2019, 12:30pm-2pm

Where: Platypus Coworking, Level 2/51 Lydiard St, Ballarat Central

Register now!

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Alex is the owner of Flax Digital, a website consulting agency based in Ballarat, Australia. Alex has over 20 years' experience developing websites and digital strategy for businesses and non-profits in Australia and internationally.

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