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One day SEO training comes to Ballarat

A full day Search Engine Optimisation (SEO) training workshop, taught by Ballarat’s foremost SEO expert, Alex Bayley (ex-Google San Francisco) is coming to Ballarat on 29 April 2020.

Crammed with engaging, hands-on activities, live demonstrations, and deep insight into the search industry, this training will give you the skills you need to see your website’s traffic take off!

The benefits of SEO

  • Build brand awareness and exposure
  • Gain more traffic to your website or local shopfront
  • Increase sales and leads via your website
  • Reduce your spend on search and social media advertising

Why train with Flax Digital?

  • We have real industry expertise – our trainer, Alex, formerly worked in Google’s Search Infrastructure team.
  • We get results. Our clients have seen 2x – 10x traffic and conversions when we work with them.
  • Save money vs. similar training in Melbourne (~$700)
  • No “tricks,” “hacks,” or spammy techniques, only ethical SEO as approved by Google guidelines.
  • We teach how to grow your business, not just how to increase your vanity metrics.

What you’ll learn:

  • How to rank on Google’s front page for the most effective keywords
  • How to optimise your site’s content and technical markup
  • How to reach your business’s local market
  • How to use analytics to assess your results and prove ROI

Time and location

9 am-4 pm, Wednesday 29th April 2020.

Quest Ballarat
11 Dawson Street North
Ballarat VIC 3350

Who should attend this SEO training?

  • Web and IT professionals
  • Digital marketers
  • Marketing managers
  • Entrepreneurs and small business owners

SEO topics covered

  • Understanding the Google search engine and how it works
  • Developing an audience persona
  • Keyword research and selection
  • SEO strategy
  • On-page optimisation for homepages, landing pages, blogs, and e-commerce products
  • Analytics
  • Conversion funnels and optimisation
  • Backlink building
  • Local SEO

What’s included?

  • Full-day professional SEO training
  • Printed workbook and materials
  • Morning and afternoon tea and lunch

Book your ticket now.

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Dorothy Krajewski

Dorothy works at Flax Digital part-time, managing website maintenance and hosting, building websites, writing content and marketing events. She is also responsible for the day to day running of Ballarat Buzz. Dorothy has been creating online content for over 10 years and geeking out over websites since the 90s.

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