Flax Digital's story

Flax Digital was founded in 2017 by Alex Bayley, to offer boutique web development and digital marketing services to customers in Ballarat and beyond.

Our experience comes from decades in the technology industry, online marketing, and community engagement in Australia, Canada and the US. With professional experience ranging from non-profits, to education, government, startups, and some of the world's biggest tech companies, our staff bring a global perspective to our work in regional Victoria.

Our Values

Boutique service

Our expertise and depth of experience easily rivals far larger agencies, but we won't hand your work off to a nameless junior or cheap overseas contractor. We'll get to know your business inside out, and take personal care of every step of the project.

Results that count

We build businesses, not just websites. We'll learn what really makes your business tick, whether it's online sales, email enquiries, or community engagement, and optimise for that result - not for vanity metrics.

Freedom of choice

We'll never lock you in to fixed term contracts. We use and recommend the WordPress, the world's most popular web platform, which means you can easily find someone else to work on it if you're not happy with our service.


We work closely with our clients, meeting regularly in person or via video conferencing, to ensure that we're on track and meeting your needs. We'll engage with you every step of the way.

Transparency and clarity

We'll let you know exactly what we're doing and what result it's having. We deliver clear, well-written communications to help you understand our process and the outcomes of your project.

Making a difference

We support our community by providing effective community-oriented online services, sponsoring local organisations, and offering discounts for non-profits and social enterprises.


Alex Bayley

Alex Bayley, Ballarat website consultantAlex has over 20 years' experience in the technology industry in Australia, Canada and the USA as a software developer, community manager, small business owner, and marketing consultant, among many and various other roles.

With professional experience ranging from local microbusinesses to Silicon Valley's biggest corporations, Alex brings a global perspective to Flax Digital's work in regional Victoria.