From local...

Based in Ballarat in regional Victoria, we offer premium digital marketing services at an affordable price. We love local, small businesses, and nonprofits.

Make sure customers find your website when they search for your products or services.

Custom websites, from simple to complex. We specialise in integration and automation, to simplify your digital business.

Peace of mind for your WordPress website. We take care of all the routine work so you can get on with what you do best.

Where are you going and how will you get there? We offer specialised consulting to help you find the way.

... to global

We've worked on projects all around the world, from tech startups to some of the Internet’s biggest names.

Collaboration, Clarity, Authenticity


When you’ve outgrown your current website and know you need more, Flax Digital is here for you.  We specialise in complex requirements, smooth migrations, and integration with third-party software.  Whether it’s e-commerce, online learning, paid memberships, or something custom, we’re ready to build it in WordPress.


We help you get to the bottom of why your website’s not working. We’ll talk through your business goals and vision, work through your relationship with your audience, and think about how you work from day to day.  Then we’ll develop an integrated digital strategyto bring your website, and your overall online presence, to a happier place.


We’ll walk you through every step of search engine optimisation to bring more qualified customers to your site. Our methods are 100% transparent and ethical, with no spammy tactics or lock-in contracts. Most importantly, we integrate SEO with your broader marketing efforts to make sure we bring you real business value, not just vanity metrics.

The latest from our blog

#flattenthecurve – Flax Digital faces COVID-19

March 12, 2020

Today the World Health Organisation declared that novel coronavirus, aka COVID-19, has officially reached pandemic status. By now you’ve quite likely seen this graph, or something like it: Early containment, largely through isolation and quarantine measures, slows down the virus…

Read More »
ballarat seo training workshop

One day SEO training comes to Ballarat

March 10, 2020

A full day Search Engine Optimisation (SEO) training workshop, taught by Ballarat’s foremost SEO expert, Alex Bayley (ex-Google San Francisco) is coming to Ballarat on 29 April 2020. Crammed with engaging, hands-on activities, live demonstrations, and deep insight into the search…

Read More »
celebrating ballarat buzz, ballarat event calendar and what's on newsletter

Celebrating Ballarat Buzz’s growth

February 27, 2020

Ballarat Buzz passed a couple of milestones recently, gaining 1,000 likes on Facebook and over 7,000 monthly unique visitors to the website itself. Ballarat Buzz launched in October 2018, offering free event listings for Ballarat and the surrounding area. Since…

Read More »
Facebook Jail

A lesson from nine weeks in Facebook jail: diversify your digital marketing mix

February 24, 2020

Are you one of those business owners who rely on Facebook for all of your digital marketing? You have a Facebook page, an Instagram account (owned by Facebook) and you engage with your clients only via Facebook. What would happen…

Read More »
Website Planning: Setting SMART Goals

Increase your profits with SMART website planning: FREE download!

January 9, 2020

As a small business owner, website planning may not be top of your priority list for the New Year, but it should be! You’ve probably spent the last week of two making plans, setting up new projects and dreaming about…

Read More »

Website speed worries? You might need better hosting.

July 31, 2019

As WordPress experts, we deal with some pretty beefy WordPress websites with lots of custom functionality. We’re also experts in making sure that, no matter how complex the site, your website speed and performance are taken care of. Clients often…

Read More »